Titan: Natural Diamonds Show Greater Stability Amid Lab-Grown Competition

Natural diamonds across a range of sizes are showing signs of recovering demand, while the market appears to have become more balanced between mined and lab-grown diamonds, according to Titan Company.

“We have seen more stability…in the pricing, both of solitaires as well as small diamonds,” Titan Jewelry CEO Arun Narayan said in an earnings call transcript released Tuesday.

The Indian jewelry retailer first observed a “resurgence” in demand for diamond jewelry during the fourth quarter of fiscal 2026. That momentum continued into the first quarter of fiscal 2027, which ended June 30. Previously, Titan’s “studded” jewelry category included both diamond and colored-stone pieces. However, the company revised its classification before the latest quarter to exclude colored stones, indicating that the April-to-June increase was driven primarily by stronger demand for diamonds.

Titan Managing Director Ajoy Chawla said the market has become more stable in terms of how consumers view natural diamonds compared with lab-grown alternatives. He noted that the previously prominent discussion surrounding the two types of diamonds has eased considerably, with demand continuing for both categories.

Chawla also said that all jewelry categories have improved over the past four months and expects the positive trend to continue. He anticipates this could translate into double-digit value growth for Titan’s jewelry business. Expanding its selection of higher-value diamond-studded jewelry will be one of the company’s strategies for supporting that growth.

Titan operates several jewelry brands, including Tanishq, Mia, Zoya, CaratLane and its lab-grown diamond brand beYon. The company also recently completed the acquisition of Middle Eastern jeweler Damas